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What Is Remarketing In Google Analytics? [Solved]

A remarketing audience is a list of cookies or mobile-advertising IDs that represents a group of users you want to re-engage because of their likelihood to convert.

Introduction to remarketing (4:37)

To enable

Remarketing with Google Analytics Overview

Remarketing

Setting up Google Ads Remarketing with Google Analytics (including GA4 and Universal Analytics)

Learn how to setup